Data Accuracy & Consistency: Verified and updated product information, ensuring precision in names, descriptions, pricing, and images across all sales channels. Product Lifecycle Management: Managed the product lifecycle from launch to end-of-life with timely updates. Compelling Descriptions: Crafted engaging product descriptions highlighting key features, tailored for target audiences and optimized for SEO. Cross-Functional Collaboration: Worked with marketing and design teams to enhance product content. Catalog Maintenance: Reviewed and updated the catalog to reflect changes in availability, pricing, and promotions. Error Resolution: Identified and resolved catalog inconsistencies for a smooth shopping experience. High-Quality Imagery: Oversaw acquisition and editing of high-quality product images that meet brand standards. Performance Analysis: Analyzed catalog metrics to identify improvement areas, tracking sales and customer feedback. Vendor Relations: Liaised with vendors for accurate product information and resolved related issues. ERP and Shopify Management: Created and updated SKUs in ERP and Shopify, managing variant attributes and main images. Communication & Reporting: Communicated discounts and new items to branch managers; generated sales reports using ERP data in Power BI and Excel. Inventory Management: Set up SKUs in NAV for efficient inventory management and provided support for ERP/Shopify issues. Photo Editing Expertise: Edited product photos using Photoshop to enhance visual appeal.